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Design as Purposeful Provocation
Design is a tool for exploration, provocation, and storytelling; a way to challenge assumptions, expose overlooked narratives, and make the intangible feel tangible. For me, purpose comes not from solving the most obvious problems, but from asking deeper questions about context, connection, and meaning.

Curiosity as a Creative Driver
Creativity, in my practice, is a process of learning, unlearning, and adapting. My curiosity fuels experimentation with new tools, techniques, and ideas that push beyond convention. I embrace speculative thinking to explore the “what ifs” of the world; designing for possibility rather than just practicality.

Making as a Form of Meaning
Materials are storytellers. The act of making becomes a form of listening, remembering, and responding. I value craft not just for its results, but for how it slows us down, invites care, and reconnects us with the origins of the objects we use. For me, process is dialogue; between material, maker, and message.

Prioritising Impact Over Recognition
I define success through resonance, not reach. If my work encourages reflection or emotional engagement, it has fulfilled its role. I aim to create designs that are conceptually rich, emotionally grounded, and long-lasting; quietly powerful in their presence, rather than overtly performative.

Collaboration and Creative Fit
I thrive in environments that blend material sensitivity with conceptual boldness; spaces where craft, research, and experimentation overlap. I seek to collaborate with studios that value intentional, process-led design, and that see creativity as a way of questioning, connecting, and contributing with care.